The company was established in 2019 by Mohd Sajedan Bin Md Darus. It started from a small company in Baling, Kedah and soon after, its market growth began to rise steadily and this prompted a further expansion. From a small company, N.e_SambalGaring shifted to bigger company in 2020.Today, this product is available throughout Peninsular Malaysia, Sabah, Sarawak and Singapore.

​

This product is the “Sambal Garing Chiang Rai”. The “Sambal Garing Chiang Rai” is ready to eat fried anchovies and the main ingredient is anchovy. The preferences of consumer changes constantly and they want a product that is easily to be prepared or ready to eat so it will not consume much of their time. Thus, we decided to produce a product that can fulfil their preferences. Nowadays, we can see there is an increasing trend on ready to eat food products as there is an increasing number of career women and working mom in Malaysia. Hence, we believe that there will be a high demand of this product from the consumer.